Comparing The Education Needs of the Market in a Commercial Launch of an Orphan Drug with a Launch in a Competitive Space
Time: 2:30 pm
day: Conference Day Two
Details:
- Engaging KOLs & patient advocacy groups leveraging external voices to shape perceptions and drive adoption in both launch scenarios
- Tailoring messaging for competitive markets vs first-to-market therapies differentiating education strategies based on existing treatment landscapes
