Evaluating The Market Shaping That Needs to Be Carried Out in a Disease Area with Therapeutics Already Available
Time: 2:00 pm
day: Conference Day Two
Details:
- Assessing unmet needs & differentiation strategies identifying gaps in current treatments to position a new therapy effectively
- Engaging payers & HTAs early addressing pricing, reimbursement, and value demonstration challenges in an already competitive market
- Overcoming physician prescribing habits developing strategies to shift physician behaviour when an established standard of care exists
