Liz Pfau

Company: Amgen Inc.

Job title: Neurology Global Marketing Lead, Rare Disease

Seminars:

Comparing The Education Needs of the Market in a Commercial Launch of an Orphan Drug with a Launch in a Competitive Space 2:30 pm

Engaging KOLs & patient advocacy groups leveraging external voices to shape perceptions and drive adoption in both launch scenarios Tailoring messaging for competitive markets vs first-to-market therapies differentiating education strategies based on existing treatment landscapesRead more

day: Conference Day Two